Customers trusted the phone.
We made the web trustworthy.

AAA Roofing in Albuquerque wasn't broken. Their customers just preferred paying over the phone, and that preference was quietly costing the team hundreds of hours a year.

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The numbers.

71%
of payments now happen digitally through ACH + card on their website
~25 hrs
of manual payment time recovered per month by the team
100%
on-brand checkout experience — customers recognize and trust it

The situation.

T H E   S I T U A T I O N
THE BUSINESS
A roofing company that was doing everything right.
AAA Roofing in Albuquerque wasn't broken. Customers were paying. Revenue was coming in. The team was handling it.
THE PATTERN
Customers trusted the phone more than a payment link.
Not because anything was wrong. Customers just trusted talking to a person more than clicking a random-looking link online. Which makes complete sense — but it meant every payment required someone on their team.
THE DRAG
A quick call here. A follow-up there. Another card number over the phone.
Nothing catastrophic. Just small interruptions throughout the day that slowly became normal. ~100 payments a month. ~15 minutes each. That's 25 hours of team time — every month — just taking payments.
THE INSIGHT
The issue wasn't collections. It was design.
The payment experience had never been built intentionally. Customers didn't trust the link because the link didn't feel like AAA Roofing. So we redesigned it to feel professional, on-brand, and worth clicking.
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The result inside their business.

Day-to-day reality before: Lauren's team answering payment calls between jobs, reading card numbers over the phone, chasing down customers who said they'd call back. Each payment handled manually. Nobody designed it that way, it just became normal.

W H A T   C H A N G E D
For a roofing company taking ~100 payments a month.
71%
of payments now happen digitally — without losing the trust customers had in the brand.
25 hrs
of manual payment time recovered every month. That's time back for the people running the business.
One
firm.
One relationship. One team accountable for how money moves in — designed intentionally from the start.
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C O M M O N   Q U E S T I O N S
Most do — not because you force them to, but because the online experience finally feels trustworthy. When the checkout looks like your brand and works cleanly on a phone, customers default to it. The ones who still want to call can. But it stops being the only option.
For most service businesses at this size, the core payment experience is live within a few weeks. The bigger variable is how much cleanup needs to happen upstream — invoicing flow, how you're sending payment requests, what your current processor looks like. We scope that before we start.
Not necessarily. We look at what you have first. Sometimes we build on top of it. Sometimes switching makes sense — not because the processor is "bad" but because the whole system needs to work together. We don't recommend changes unless there's a clear reason.
That's exactly the problem AAA Roofing had. The fix isn't making customers more tech-savvy — it's making the experience simple enough that it doesn't require any. A clean, branded payment page that works on a phone takes less effort than reading a card number out loud.
We look at the whole thing — AR, AP, and processing. Most businesses have never had one firm look at all three together. That's usually where the biggest gaps are. We start with a Payments Health Score to show you exactly where the drag is before we recommend anything.

Ready to move money better

Let's talk about how SilverEdge can transform your financial operations today.

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